We know this guy. This guy is the Dr. Pepper Ten guy, the soda that is for men and not women.
And we know this. Maybe a little too well. This is just another disgusting example of an Axe ad.
In a society that I believe is trying to blur gender roles and gender stereotypes, these brands are prime examples of everything wrong with advertising. They strengthen the case that men are just sex/action craved animals. They enforce the ideas of machismo discussed in Ryle's book Questioning Gender. Consumers watch these commercials and see these ads and believe that men are suppose to act tough, real men need to have the sexy girl drive the burly cars etc. In a changing world, you can't have these type of ads anymore, we are working to creat basically a gender free society in my opinion. You can't define what is a typical male or a typical female. And while writing this blog one specific ad caught my attention that does well at placing men and women in a equal setting. We need more ads like the one below to teach our society that there is equality among genders.
http://www.youtube.com/watch?v=BJD4ctc6cBQ
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